Reporting
We all know that to improve anything in business you need to be able to measure it. That’s exactly the same with your Inbound service. Improvement means more completed calls, leading to more sales opportunities!
Inbound Essentials are experts in reporting and Inbound data analysis.
We are able to:
- check the efficiency of your Inbound service – eg. how many unanswered calls, when and where they occur
- compare with advertising schedules to determine advertising effectiveness to answer the following:
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- What is the lag between advertising and customer response?
- Do some geographic areas respond better to different advertising campaigns?
- How effective are different forms of media?
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- understand your customer profile – why are they calling, where are they calling from and when are they calling
- determine whether routing features need to be updated to account for a change in your customer profile – eg. customers moving from fixed line to mobile phones
- consider whether new technologies will better meet customer requirements eg. IVR (telephone keypad), speech recognition or allowing SMS responses
- provide billing reconciliation reports or assist in on-billing of call charges
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Click on the thumbnails to see sample reports with suggested service improvements
Every business and every Inbound service is unique. Inbound Essentials will design reports that analyse and measure your specific business requirements.
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